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Search resuls for: "Bryan Clayton"


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Gene Caballero left his stable job at Dell to cofound GreenPal, an on-demand lawn care service. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementThis as-told-to essay is based on a conversation with Gene Caballero, a 44-year-old cofounder of GreenPal, based in Nashville. I'm a cofounder of GreenPal, a platform that connects homeowners with lawn care professionals. After purchasing my first home, finding reliable lawn care for myself and my mom was a daunting task.
Persons: Gene Caballero, , It's, Uber, Airbnb, Bryan Clayton's Organizations: Dell, Service, Business Locations: Nashville, West
Bryan Clayton is a Tennessee native who moved to Nashville a decade ago to build his company. Michael Warren/Getty ImagesWhen I moved here, I'd go out on Broadway for the dive bars and live music. You could hear live music from the best musicians without the downsides of big cities, such as generic food and bar chains. People started coming from around the world to enjoy live music and sports without spending a fortune. AdvertisementAfter living in Nashville for a decade, I still believe it's the best city in the world for a weekend.
Persons: Bryan Clayton, it's, , I've, tonks, It's, Michael Warren, I'd, haven't, we've, John Greim, wilder, I'm, Percy Warner, Percy Priest Lake Organizations: Service, It's, Uber, Broadway, Nashville, NHL's Predators, NFL's, People Locations: Tennessee, Nashville, Murfreesboro, Southern, Nashville , Tennessee, California, New York, Miami, Radnor, Atlanta, Barcelona
Insider talked with small-business owners to find out how to make the most of podcast interviews for marketing. Share your story instead of sellingGlogovac said you shouldn't go into podcast interviews with the mindset of pitching your product or service. Gunn likes to alternate between doing podcast interviews and writing online articles about similar topics to give customers multiple touchpoints. D'Angelo links to some of her favorite podcast interviews on the services page of her website, in part because it helps create warmer leads. Get yourself out there on a regular basisIt's important to give podcast interviews time — and do them consistently — to see results.
Persons: SBOs, , Paul Gunn Jr, Michelle Glogovac, Lisa Haukom, Glogovac, Bryan Clayton, he's, Clayton, Gunn, Candice D'Angelo, Halle Alessia, D'Angelo Organizations: Small, Service, Kuog Inc, Vox Media, Halle Locations: Alabama, Florida
When it comes to growing a business, there's definitely a wrong way to do branded merchandise. Insider spoke with small-business owners and marketing experts about how to use branded merchandise effectively. Your brand should still be incorporated subtly on any merchandise you're giving out or selling to customers, Hofman said. The Anti-Diet PlanUse swag as an incentive for marketing or sales objectivesSimply having customers use your branded merchandise can provide low-cost, word-of-mouth marketing. Sharon LevinKassis has used branded merchandise to encourage customers to share their experience with Product League on social media.
Persons: SBOs, , there's, Amanda Hofman, Bryan Clayton, Vistaprint, Hofman, Moriya Kassis, Julia Guignard, Kassis, it's, Clayton, Danielle Reid, Reid, Sharon Levin Kassis, She's Organizations: Small, Service, Product League, League Locations: swag
Data indicates that people check their phones every 10 to 12 minutes and spend most of that time reading and responding to text messages. Since 2014, SMS marketing has helped GreenPal stay in direct contact with its 300,000 customers nationwide, increasing sales and engagement, Clayton said. Here's why SMS marketing can be a successful way to reach your customers. Understanding these rules is the biggest hurdle small businesses face in getting started in SMS marketing, she added. Often, businesses need to hire a company to build a custom program or use application-programming-interface services that offer SMS marketing, such as Mailchimp or Twilio.
Persons: SBOs, , Bryan Clayton, GreenPal, Clayton, they've, Barbara Casey, Casey Organizations: Small, Service, Mobile, Consumer, SMS Locations: Nashville , Tennessee, SimpleTexting
Four experts told Insider how professionals can balance work and leisure activities during a conference trip. "While attending a women's leadership conference on the west coast, a colleague and I made a beeline to the beach to enjoy a seaside cocktail, and I also scheduled a spa visit in between conference activities in Dubai." "I recently attended a conference in Boston and was enthralled with the old-world beauty of the place," Sharp told Insider. "When I have limited time, I make every effort to carve out time to try great restaurants," said Dr. Sekou. Take advantage of conference perks or connectionsDepending on the type of conference you're attending, you can tap into the conference resources.
Persons: , Sara Sharp, Hunter Garnett, Sheree Sekou, Sharp, Paul Revere's, Bryan Clayton, Sekou, Garnett Organizations: Service, SK, S, Church, House Locations: Huntsville , Alabama, Dubai, Boston, Massachusetts, Colorado Springs
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